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RBI New Rules 2026 — Banks Cannot Force Insurance with Loans, Dark Patterns Banned, Refund Mandatory if Mis-Sold | Effective Jan 1 2027

RBI’s Responsible Business Conduct Second Amendment Directions 2026 — effective January 1 2027 — bans banks from forcing insurance with loans, prohibits dark patterns on apps/websites, makes refunds mandatory for mis-sold products, requires marketing consent, and ends aggressive incentive-driven sales. Influencers promoting financial products now also covered. What every Indian bank customer must know.